Brightline Electrical — Discovery Results

What stood out

What we heard on our call

These are the patterns we picked up — in your own words.

Every quote goes through you

15–20 quotes a week, 2+ hours each for commercial — 12–15 hours of evenings and Saturday mornings, because the pricing logic lives only in your head.

“This is the thing that's killing me, honestly. Every quote goes through me. Every single one.”

230 quotes, never chased

Quotes sit in simPRO marked “sent” with no follow-up — 230 in pending over the last 12 months. At your $8K average job, that's recoverable work you already paid yourself to quote.

“Even ten of those landing is eighty grand of work we just never asked for again.”

Two to three days of silence on new enquiries

30–40 enquiries a month land in a shared inbox Tracy checks when she can. At least two jobs a month lost to speed — and a property manager relationship is 40–50 jobs a year, not one.

“If a property manager has an urgent job and you don't answer in a couple of hours, they just go down the list to the next sparky.”

Tracy is your integration layer

Property manager emails re-typed into simPRO (15–20/week), simPRO jobs re-entered into Xero, and paper timesheets re-keyed every Monday — half of them wrong, so job costing can't be trusted.

“Tracy spends literally her whole Monday typing them into the system.”

Top finding

Your biggest operational drain right now

12 hrs/wk × 1 person (you) × $150/hr × 52 weeks

$7,800/month

of your time lost to doing every quote yourself — $93,600 a year, at the floor of your own $150–200/hr valuation

“Mate, it's my whole evening. Every evening. I get home, have dinner with the kids, and then I'm at the kitchen table from eight till ten thirty doing quotes. Saturday mornings too.”

And that's one of eight leaks we flagged on the call — alongside the 230 unchased quotes (~$80K), jobs lost to slow response, the hand-built schedule, Tracy's Mondays, and $2–3K/month of unbilled variations.

The audit

What you get

A complete operational blueprint of your business — built from the inside out.

Full Operational Audit Document

10–15 hrs

A complete map of how your operation actually runs — every tool, workflow, and manual process — and where it's breaking down. Department-by-department process maps with waste points identified and costed.

AI & Automation Opportunity Map

8–12 hrs

Every opportunity where AI and automation will have real impact in your specific business — mapped to your actual tools, team, and workflows. Not a generic list.

ROI Projection & Savings Report

6–10 hrs

Hard numbers showing how much time and money each fix saves — with formulas visible. Use this to justify the investment to partners, co-founders, or your board.

Priority Matrix — What To Fix First

10–15 hrs

Every opportunity ranked by impact and effort so you know exactly where to start, what to ignore, and in what order to move.

Strategy Walkthrough Call

4–6 hrs

We present the full blueprint live to you and your team. Every question answered, every next step mapped out. You keep the blueprint whether you work with us or not.

Stakeholder & Process Deep-Dive Meetings

5–10 hrs

Direct sessions with key stakeholders and team members to understand every process, tool, and bottleneck from the inside.

Total hours invested 45–70 hrs

See a real example

Preview what your finished audit looks like

Explore a completed audit we built for a home services business — real structure, real insights, demo data.

Explore the Demo Portal →

Find $5,000/month in savings or you pay nothing — and you keep everything we produce.

At senior consultant rates, this level of work is valued at $15,000+. You pay $5,000. You own all IP — code, docs, diagrams, everything.

Find $5,000/month in savings or you pay nothing — and you keep everything we produce.

Fixed price tiers. No scope creep. You own all IP — code, docs, diagrams, everything.

7 days to decide — full refund, no questions

You keep it the blueprint is yours either way

Zero risk if it's not actionable, you pay nothing

Who you're working with

A team you won't find at another tech agency

One founder has presented to audiences of over five million and educates hundreds of thousands through a dedicated research & education branch. The other was CTO scaling systems for some of Australia and America’s fastest-growing companies. Combined: 300+ projects across every major platform your business already uses.

Adam

Founder, APG Software

YouTube Upwork LinkedIn

100+ projects

60+ reviews

Speaking & Recognition

• Presented at the Africa AI Summit in Cape Town — n8n sponsored event with a combined audience of 3.5M+, presenting on this exact audit methodology
• Speaker at the AAA AI Event in Sydney, Australia
• Appeared on n8n’s official channel, Liam Ottley’s channel (800K+ subscribers), and various other leading AI podcasts — widely recognised as an expert in the space
• Top 1% on Upwork — Expert-Vetted in the world’s largest freelancing marketplace

Adam presenting at Africa AI Summit in Cape Town

Africa AI Summit — Cape Town

n8n sponsored event · Combined audience 3.5M+

AAA AI Event — Sydney

Australia’s leading AI community event

Podcast & Media

Featured on n8n, Liam Ottley (800K+), and more

n8n Liam Ottley

Patrick

Co-Founder, APG Software

200+ projects

Make.com

Monday.com

HubSpot

Former CTO

200+ projects in process automation and CRM optimisation across Salesforce, HubSpot, PipeDrive, and every major platform. A registered Make.com, Monday.com, and HubSpot integration partner — Patrick doesn’t just know these tools, he’s certified to build on them.

Before APG, Patrick was CTO at Pittsburgh’s fastest-growing solar company, where he built the systems that powered that growth from the ground up. He went on to build operational systems for one of Australia’s biggest TV shows and one of Australia’s biggest solar companies out of Byron Bay — bringing deep, real-world experience in scaling the exact kind of operations we audit.

Proof

See for yourself

Seven years of results. Verified everywhere.

Upwork Profile

60+ projects · 100% Job Success · Expert-Vetted

View on Upwork

YouTube Channel

6,000+ subscribers · 100+ videos · 200,000+ views

View on YouTube

AI Builders Hub

400+ members · Skool community

View on Skool

Client Reviews

60+ third-party verified reviews

View reviews

“Adam genuinely understands the tech, the business side, and how to connect the two. He built our entire platform from vision to MVP — on time, under budget, and exactly how we imagined it. If you need someone who actually delivers, this is the guy.”

Gavin Tye

Founder, DealBuddi

60+ verified reviews • 300+ projects completed • Rated Excellent on Trustpilot

Case study

What happens when you inject a system behind a team

Flawless Gardens & Landscaping — Sydney’s Northern Beaches

We audited their entire operation and found they were running everything through Excel, phone calls, and Outlook — no CRM, no system for tracking leads or follow-up times, and zero visibility over their pipeline. Here’s what changed.

Flawless Gardens & Landscaping team at work

HM

Hamish M

Operations Manager & Head of Landscaping

July 2025 — Before

$200K/year

70 maintenance contracts

Excel spreadsheets — no modern CRM

No business system — phone, Outlook, and memory

All IP lived in the owner’s head

March 2026 — 9 months later

$2M/year

$200K/month revenue run-rate

15 headcount

5 vehicles on the road

1 system runs the entire operation

One system for Scheduling Timesheeting Invoicing CRM Quoting Takeoffs Proposals Phone Calls Client Comms

flawlessgardens.com.au

Next step

See you Tuesday at 3:30pm

No need to book anything — our next call is already locked in, and the invite is in your inbox. Have a read of this page with Kelly first, and we'll walk through exactly what the audit covers and whether it makes sense for Brightline.

100% money-back guarantee. You keep the blueprint either way.